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Building strong brands / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Free, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 AAK, ...
Marketing management / Geoff Lancaster, Lester Massingham. by
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 LAN.
Principles and practice of marketing / David Jobber. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, [1995]
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 JOB, ...
Strategic marketing management. Jean-Jacques Lambin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English Original language: French
Publication details: London : McGraw-Hill, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (8)Location, call number: Athlone General Lending 658.802 LAM, ...
Marketing management / Philip Kotler. by Series: The Prentice Hall international series in marketing | Prentice Hall international editions | Prentice Hall International series in marketing
Edition: Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2000
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 KOT, ...
Cases in international marketing / Jean-Pierre Jeannet ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : London : Prentice Hall ; Prentice-Hall International, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 JEA.
Services marketing : a European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis. by
Edition: [New ed.] / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall Europe, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8 LOV, ...
International marketing strategy / Frank Bradley. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 BRA, ...
Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.]. by
Material type: Text Text
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 CAR, ...
International marketing : a cultural approach / Jean-Claude Usunier. by
Material type: Text Text
Publication details: New York ; London : Prentice Hall, 1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 USU.
European casebook on principles of marketing / edited by Jim Saker and Gareth Smith. by Series: The European casebook series on management | European casebook series in management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1997
Other title:
  • Principles of marketing
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80094 SAK, ...
The essence of international marketing / Stanley J. Paliwoda. by Series: Essence of management series
Material type: Text Text
Publication details: New York ; London : Prentice Hall, 1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 PAL.
Principles of global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text Text
Publication details: Upper Saddle River, N.J. : London : Prentice-Hall International ; Prentice-Hall International (UK), c1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 KEE. Not available: TUS: Midlands, Main Library: Checked out (1).
Environmental marketing management : meeting the green challenge / Ken Peattie. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 333.70688 PEA.
Principles of marketing / Frances Brassington, Stephen Pettitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 BRA.
Marketing : principles and practice / Dennis Adcock ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 ADC, ...
Cases in marketing management / edited by Ross Brennan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 BREN, ...
Purchasing principles and management / Peter Baily ... [et al.]. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.72 BAI, ...
Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 380.10285 OCO.
Principles of direct and database marketing / Alan Tapp. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 TAP.
Retail management / Roger Cox, Paul Brittain. by Series: Frameworks | Frameworks
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Financial Times, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.87 COX, ...
Representing consumers : voices, views and visions / edited by Barbara B. Stern. by Series: Routledge interpretive market research series | Routledge interpretive market research series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 381.3 STE.
International marketing / L.S. Walsh. by Series: Frameworks
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Financial Times Management, [2001]
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 WAL, ...
Services marketing / Helen Woodruffe. by Series: M & E
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WOO.
The challenge of strategic management / David Faulkner and Gerry Johnson. by Series: The Cranfield Management research series | The Cranfield Management Research series
Material type: Text Text
Publication details: London : Kogan Page [with] Cranfield School of Management, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4012 FAU.
Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 1998
Other title:
  • Role of marketing in today's profit-driven organization
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DOY.
Cases in marketing / edited by Hanne Hartvig-Larsen. by Series: European management series | European management series
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 LAR, ...
Marketing : a case study approach / D. R. Stokes. by
Edition: [2nd ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Letts Educational, 1997
Other title:
  • Discovering marketing
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 STO, ...
Foundations of international marketing / Steve Johnston and Harold Beaton. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1998
Other title:
  • International marketing
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 JOH.
Marketing communications : principles and practice / Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KIT.
Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Dryden, c1997
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.809 GAB, ...
Itnernational marketing : a global perspective / Hans Muhlbacher, Lee Dahringer, Helmuth Leihs. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.848 MUL, ...
International marketing strategy : analysis, development and implementation. by
Edition: 2nd ed. / Isobel Doole and Robin Lowe.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 DOO.
The E-commerce book : architecting the solution / Juanita Ellis, Steffano Korper. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: San Diego, Calif. ; London : Academic, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.4038 KOR, ...
Contemporary marketing research / Carl McDaniel, Roger Gates. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 MCD.
International marketing strategy / Frank Bradley. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pearson Education, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.848 BRA, ...
Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 FOX.
Experiential marketing : to get customers to relate to your brand. Bernd H. Schmitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; London : Free, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 SCH, ...
Mastering marketing : the complete MBA companion in marketing. by Series: FT mastering series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Financial Times, 1999
Other title:
  • Mastering marketing
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DIC.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 SCH.
The brand gap / Marty Neumeier. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 NEU.
International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. by
Edition: New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson Learning, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.848 DOO, ...
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Fort Worth, Tex. ; London : Harcourt College, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 HUT, ...
The emergence of modern marketing / editors, Roy Church, Andrew Godley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Frank Cass, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8009034 CHU.
Market driven strategy : processes for creating value. George S. Day ; with a new introduction. by
Edition: New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; London : Free, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 DAY.
Handbook of marketing and society / edited by Paul N. Bloom and Gregory T. Gundlach. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 BLO.
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; Thomson Learning [distributor], 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 SHI.
Total branding by design : how to make your brand's packaging more effective / Paul Southgate. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.827 SOU, ...
Understanding marketing / Mark A. P. Davies. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 DAV, ...
Principles of services marketing / Adrian Palmer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 PAL, ...
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