Strategic marketing management. Jean-Jacques Lambin.
Material type: TextLanguage: English Original language: French Publication details: London : McGraw-Hill, 1996.Description: 720p. : ill. ; 25 cmISBN:- 9780077092276 (pbk.) :
- 0077092279 (pbk. : alk. paper)
- Marketing strate�gique. English
- 658.802 LAM
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LAM (Browse shelf(Opens below)) | 1 | Available | 127970 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LAM (Browse shelf(Opens below)) | 1 | Available | 113849 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LAM (Browse shelf(Opens below)) | 1 | Available | 113851 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LAM (Browse shelf(Opens below)) | 1 | Available | 113850 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LAM (Browse shelf(Opens below)) | 1 | Available | 113867 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LAM (Browse shelf(Opens below)) | 1 | Available | 113852 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LAM (Browse shelf(Opens below)) | 1 | Available | 114790 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LAM (Browse shelf(Opens below)) | 31 | Available | 00210916 |
Includes bibliographical references and index.
Part 1.The changing role of marketing -- 1.The role of marketing in the firm and ina market economy -- 2.From marketing to market-driven management -- Par t2.Understanding buyer behaviour -- 3.Marketing and they buyer\'s motivation -- 4.The buyer\'s choice behaviour -- 5.Marketing research and information systems -- 6.The buyer\'s response behaviour -- Part 3.Marketing strategy development -- 7.Needs analysis through market segmentation -- 8.Marketing attractiveness analysis -- 9.Competitiveness analysis -- 10.Formulating a marketing strategy -- 11.The strategic marketing plan -- Part 4.Strategic marketing in action -- 12.New product design -- 13.Distribution channel decisions -- 14.Strategic pricing decisions -- 15.Strategic communication decisions -- Part 5.Case studies -- 16.Case studies in strategic marketing.