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Cases in marketing / edited by Hanne Hartvig-Larsen.

Contributor(s): Material type: TextTextSeries: European management series | European management seriesPublication details: London : SAGE, 1997.Description: 208pISBN:
  • 9780761955696 (hbk.) :
  • 9780761955702 (pbk.) :
Subject(s): Genre/Form: DDC classification:
  • 380.1 21
LOC classification:
  • HF5415.12.E85 C37 1997
Online resources: Summary: These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LAR (Browse shelf(Opens below)) 1 Available 114985

Includes bibliographical references.

These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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