Handbook of marketing and society / edited by Paul N. Bloom and Gregory T. Gundlach.

Contributor(s):

Bloom, Paul N
Gundlach, Gregory T
Gundlach, Gregory T. (Gregory Thomas)

Material type: Text

TextPublication details: London : SAGE, 2000.Description: 552pISBN:

9780761916260 (hbk.) :
0761916261

Subject(s):

Social marketing
Marketing -- Social aspects -- Handbooks, manuals, etc
Social responsibility of business -- Handbooks, manuals, etc
Business and Management
Sales & marketing
Sociology & anthropology

DDC classification:

658.802 BLO

LOC classification:

HF5410

Summary: Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects the welfare of society.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.802 BLO (Browse shelf(Opens below))	1	Available		123396

Includes bibliographical references and index.

Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects the welfare of society.

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