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Marketing : a case study approach / D. R. Stokes.

By: Contributor(s): Material type: TextTextPublication details: London : Letts Educational, 1997.Edition: [2nd ed.]Description: vii, 349p. : ill. ; 25 cmISBN:
  • 9781858053059 (pbk.) :
  • 1858053056
Other title:
  • Discovering marketing [Other title]
Subject(s): DDC classification:
  • 658.8 STO
  • 658.8 21
Contents:
Unit 1.what is marketing? -- Unit 2.planning for marketing -- Unit 3.the marketing context -- Unit 4.customers and competition -- Unit 5.customer behaviour -- Unit 6.marketing research -- Unit 7.marketing strategy -- Unit 8.products; characteristics & strategies -- Unit 9.pricing; influnences, strategies and methods -- Unit 10.promotions 1; marketing communications and selling -- Unit 11.promotions 2; advertising, sales promotions and public relations -- Unit 12.place; marketing channels -- Unit 13.the application of marketing -- Unit 14.further case studies.
Summary: Each of the Letts' business titles provide comprehensive subject coverage. Lecturer's supplements are available for most titles.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 STO (Browse shelf(Opens below)) 1 Available 111539
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 STO (Browse shelf(Opens below)) 1 Available 00210972
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 STO (Browse shelf(Opens below)) 1 Available 108789

Previous ed.: published as Discovering marketing. 1994.

Includes index.

Includes index.

Unit 1.what is marketing? -- Unit 2.planning for marketing -- Unit 3.the marketing context -- Unit 4.customers and competition -- Unit 5.customer behaviour -- Unit 6.marketing research -- Unit 7.marketing strategy -- Unit 8.products; characteristics & strategies -- Unit 9.pricing; influnences, strategies and methods -- Unit 10.promotions 1; marketing communications and selling -- Unit 11.promotions 2; advertising, sales promotions and public relations -- Unit 12.place; marketing channels -- Unit 13.the application of marketing -- Unit 14.further case studies.

Each of the Letts' business titles provide comprehensive subject coverage. Lecturer's supplements are available for most titles.

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