Marketing : a case study approach / D. R. Stokes.
Material type: TextPublication details: London : Letts Educational, 1997.Edition: [2nd ed.]Description: vii, 349p. : ill. ; 25 cmISBN:- 9781858053059 (pbk.) :
- 1858053056
- Discovering marketing [Other title]
- 658.8 STO
- 658.8 21
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 STO (Browse shelf(Opens below)) | 1 | Available | 111539 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 STO (Browse shelf(Opens below)) | 1 | Available | 00210972 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 STO (Browse shelf(Opens below)) | 1 | Available | 108789 |
Previous ed.: published as Discovering marketing. 1994.
Includes index.
Includes index.
Unit 1.what is marketing? -- Unit 2.planning for marketing -- Unit 3.the marketing context -- Unit 4.customers and competition -- Unit 5.customer behaviour -- Unit 6.marketing research -- Unit 7.marketing strategy -- Unit 8.products; characteristics & strategies -- Unit 9.pricing; influnences, strategies and methods -- Unit 10.promotions 1; marketing communications and selling -- Unit 11.promotions 2; advertising, sales promotions and public relations -- Unit 12.place; marketing channels -- Unit 13.the application of marketing -- Unit 14.further case studies.
Each of the Letts' business titles provide comprehensive subject coverage. Lecturer's supplements are available for most titles.