Total branding by design : how to make your brand's packaging more effective / Paul Southgate.

By:

Southgate, Paul

Material type: Text

TextPublication details: London : Kogan Page, 1995.Description: 174p., [8]p. of plates : ill. (chiefly col.), col. facsims. ; 24 cmISBN:

9780749418649 (pbk.) :
0749418648

Subject(s):

DDC classification:

658.827 SOU

Summary: This is a detailed and practical guide to exploiting the full potential of packaging design as a marketing tool to build brands. The author gives insights into well-known product campaigns (many of which are his), such as Ultrabra and Tango.

Holdings ( 4 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 SOU (Browse shelf(Opens below))	1	Available	112712
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 SOU (Browse shelf(Opens below))	1	Available	112714
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 SOU (Browse shelf(Opens below))	1	Available	112713
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 SOU (Browse shelf(Opens below))	1	Available	112711

Originally published: 1994.

Includes bibliographical references (p. 163-164) and index.

This is a detailed and practical guide to exploiting the full potential of packaging design as a marketing tool to build brands. The author gives insights into well-known product campaigns (many of which are his), such as Ultrabra and Tango.