gogo
Amazon cover image
Image from Amazon.com

Marketing management / Philip Kotler.

By: Material type: TextTextSeries: The Prentice Hall international series in marketing | Prentice Hall international editions | Prentice Hall International series in marketingPublication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2000.Edition: Millennium edDescription: 1 v. (various pagings) : ill. (chiefly col.), facsims. (chiefly col.), col. map ; 26 cmISBN:
  • 9780130156846 (pbk.) :
  • 0130156841
Subject(s): DDC classification:
  • 658.8 KOT
LOC classification:
  • HF5415.13
Contents:
Part 1. Understanding Marketing Management -- Chapter 1.Marketing in the Twenty-First century -- Chapter 2. Building customer satisfaction, value, and retention. Chapter 3.Winning markets; market-oriented strategic planning. Part 2. Analyzing Marketing Opportunities -- Chapter 4.Gathering information and measuring market demand -- Chapter 5.Scanning the marketing environment -- Chapter 6.Analysing consumer markets and buyer behaviour -- Chapter 7.Analysing business markets and buyer behaviour -- Chapter 8.Dealing with the competition -- Chapter 9.Identifying market segments and selecting target markets. Part 3. Developing Marketing Strategies -- Chapter 10.Positioning the market offering through the product life cycle -- Chapter 11.Developing new market offerings -- Chapter 12.Designing global market offerings. Part 4. Making Marketing Decisions -- Chapter 13.Managing product lines and brands -- Chapter 14.designing and managing services -- Chapter 15.Designing pricing strategies and programs. Part 5. Managing and Delivering Marketing Programs -- Chapter 16.Managing marketing channels -- Chapter 17.Managing retailing, wholesaling, and market logistics -- Chapter 18.Managing integrated marketing communications -- Chapter 19.Managing advertising, sales promotion, and public relations -- Chapter 20.Managing the sales force -- Chapter 21.Managing direct and on-line marketing -- Chapter 22.Managing the total marketing effort.
Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 124297
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 116657
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 114785

Previous ed.: 1997.

"The millennium edition".

Previous ed.: 1996.

Includes bibliographical references and index.

Part 1. Understanding Marketing Management -- Chapter 1.Marketing in the Twenty-First century -- Chapter 2. Building customer satisfaction, value, and retention. Chapter 3.Winning markets; market-oriented strategic planning. Part 2. Analyzing Marketing Opportunities -- Chapter 4.Gathering information and measuring market demand -- Chapter 5.Scanning the marketing environment -- Chapter 6.Analysing consumer markets and buyer behaviour -- Chapter 7.Analysing business markets and buyer behaviour -- Chapter 8.Dealing with the competition -- Chapter 9.Identifying market segments and selecting target markets. Part 3. Developing Marketing Strategies -- Chapter 10.Positioning the market offering through the product life cycle -- Chapter 11.Developing new market offerings -- Chapter 12.Designing global market offerings. Part 4. Making Marketing Decisions -- Chapter 13.Managing product lines and brands -- Chapter 14.designing and managing services -- Chapter 15.Designing pricing strategies and programs. Part 5. Managing and Delivering Marketing Programs -- Chapter 16.Managing marketing channels -- Chapter 17.Managing retailing, wholesaling, and market logistics -- Chapter 18.Managing integrated marketing communications -- Chapter 19.Managing advertising, sales promotion, and public relations -- Chapter 20.Managing the sales force -- Chapter 21.Managing direct and on-line marketing -- Chapter 22.Managing the total marketing effort.

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

Powered by Koha