The essence of international marketing / Stanley J. Paliwoda.

By:

Paliwoda, Stanley J

Material type: Text

TextSeries: Essence of management seriesPublication details: New York ; London : Prentice Hall, 1994.Description: x,164p. : ill. ; 23cmISBN:

9780132848039 (pbk) :
0132848031

Subject(s):

DDC classification:

658.848 PAL

Summary: Based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents - this book leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 PAL (Browse shelf(Opens below))	1	Available		104853

Bibliography: p149-158. - Includes index.

Includes bibliographical references (p. 149-158) and index.

Based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents - this book leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking.