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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

By: Contributor(s): Material type: TextTextPublication details: Fort Worth, Tex. ; London : Harcourt College, c2001.Edition: 7th edDescription: xxxii, 716p. : ill. ; 27 cmISBN:
  • 9780030291791 (hbk.) :
  • 0030291798 :
Subject(s): DDC classification:
  • 658.8 HUT
LOC classification:
  • HF5415.13
Contents:
1.A business marketing perspective -- 2.The business market: perspectives on the organizational buyer -- 3.Organizational buying behavior -- 4.Relationship strategies for business markets -- 5.E-commerce strategies for business markets - 6.Supply chain management -- 7.Segmenting the business market -- 8.Organizational demand analysis -- 9.Business marketing planning: strategic perspectives -- 10.Business markteting strategies for global markets -- 11.Managing products for business markets -- 12.Managing innovation and new industrial product development -- 13.Managing services for business markets -- 14.Managing business marketing channels -- 15.Pricing strategy for business markets -- 16.Busiiness marketing communications: advertising and sales promotion -- 17.Business marketing communicaitons: managing the personal selling function -- 18.Controlling business marketing strategies.
Summary: This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HUT (Browse shelf(Opens below)) 1 Available 00210816
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HUT (Browse shelf(Opens below)) 1 Available 121118

Previous ed.: 1998.

Includes bibliographical references and index.

1.A business marketing perspective -- 2.The business market: perspectives on the organizational buyer -- 3.Organizational buying behavior -- 4.Relationship strategies for business markets -- 5.E-commerce strategies for business markets - 6.Supply chain management -- 7.Segmenting the business market -- 8.Organizational demand analysis -- 9.Business marketing planning: strategic perspectives -- 10.Business markteting strategies for global markets -- 11.Managing products for business markets -- 12.Managing innovation and new industrial product development -- 13.Managing services for business markets -- 14.Managing business marketing channels -- 15.Pricing strategy for business markets -- 16.Busiiness marketing communications: advertising and sales promotion -- 17.Business marketing communicaitons: managing the personal selling function -- 18.Controlling business marketing strategies.

This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.

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