Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
Material type: TextPublication details: Fort Worth, Tex. ; London : Harcourt College, c2001.Edition: 7th edDescription: xxxii, 716p. : ill. ; 27 cmISBN:- 9780030291791 (hbk.) :
- 0030291798 :
- 658.8 HUT
- HF5415.13
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HUT (Browse shelf(Opens below)) | 1 | Available | 00210816 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HUT (Browse shelf(Opens below)) | 1 | Available | 121118 |
Previous ed.: 1998.
Includes bibliographical references and index.
1.A business marketing perspective -- 2.The business market: perspectives on the organizational buyer -- 3.Organizational buying behavior -- 4.Relationship strategies for business markets -- 5.E-commerce strategies for business markets - 6.Supply chain management -- 7.Segmenting the business market -- 8.Organizational demand analysis -- 9.Business marketing planning: strategic perspectives -- 10.Business markteting strategies for global markets -- 11.Managing products for business markets -- 12.Managing innovation and new industrial product development -- 13.Managing services for business markets -- 14.Managing business marketing channels -- 15.Pricing strategy for business markets -- 16.Busiiness marketing communications: advertising and sales promotion -- 17.Business marketing communicaitons: managing the personal selling function -- 18.Controlling business marketing strategies.
This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.