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Retail management / Roger Cox, Paul Brittain.

By: Contributor(s): Material type: TextTextSeries: Frameworks | FrameworksPublication details: London : Financial Times, 2000.Edition: 4th edDescription: xxvi, 339p. : ill. ; 24 cmISBN:
  • 9780273634287 (pbk.) :
  • 0273634283
Subject(s): DDC classification:
  • 658.87 COX
LOC classification:
  • HF5429
Contents:
PART ONE RETAILING AND THE CONSUMER; 1. The retail industry -- 2. Retail organisations -- 3. International retailing -- 4. Retail planning and strategy -- 5. Retailing research -- 6. The retailing environments -- 7. Consumer buying behaviour -- 8. Segmentation -- PART TWO THE RETAIL MIX; 9. Store location -- 10. Product decisions -- 11. Buying -- 12. Stock management -- 13. Pricing/Advertising -- 14. Personal selling -- 15. Database marketing -- 16. Sales promotion and public relations -- 17. Atmosphere and layout -- 18. Customer service decisions -- PART THREE ADMINISTRATION; 19. Financial planning -- 20. Human resources -- 21. Property and location development -- 22. Unit management -- 23. Retailing and the law -- 24. The future of retailing. Bibliography. Case studies.
Summary: Retail Management introduces the practical aspects of retailing, with emphasis on the relationship between retailer and customer, the retail mix and retail administration.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.87 COX (Browse shelf(Opens below)) 1 Available 117709
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.87 COX (Browse shelf(Opens below)) 1 Available 116683

Previous ed.: London: Pitman, 1996.

Includes bibliographical references (p. 319) and index.

PART ONE RETAILING AND THE CONSUMER; 1. The retail industry -- 2. Retail organisations -- 3. International retailing -- 4. Retail planning and strategy -- 5. Retailing research -- 6. The retailing environments -- 7. Consumer buying behaviour -- 8. Segmentation -- PART TWO THE RETAIL MIX; 9. Store location -- 10. Product decisions -- 11. Buying -- 12. Stock management -- 13. Pricing/Advertising -- 14. Personal selling -- 15. Database marketing -- 16. Sales promotion and public relations -- 17. Atmosphere and layout -- 18. Customer service decisions -- PART THREE ADMINISTRATION; 19. Financial planning -- 20. Human resources -- 21. Property and location development -- 22. Unit management -- 23. Retailing and the law -- 24. The future of retailing. Bibliography. Case studies.

Retail Management introduces the practical aspects of retailing, with emphasis on the relationship between retailer and customer, the retail mix and retail administration.

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