gogo
Amazon cover image
Image from Amazon.com

International marketing : a cultural approach / Jean-Claude Usunier.

By: Material type: TextTextPublication details: New York ; London : Prentice Hall, 1993.Description: xii,494pISBN:
  • 9780131945807 (pbk) :
  • 0131945807 (pbk) :
Subject(s): DDC classification:
  • 658.848 USU
Summary: Discusses international marketing strategies and implementation techniques, and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. The emphasis is on sales and negotiation.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 USU (Browse shelf(Opens below)) 1 Available 106402

Includes bibliographical references and index.

Discusses international marketing strategies and implementation techniques, and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. The emphasis is on sales and negotiation.

Powered by Koha