Services marketing : a European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis.
Material type:
TextPublication details: London : Prentice Hall Europe, 1999.Edition: [New ed.] / Christopher Lovelock, Sandra Vandermerwe, Barbara LewisDescription: xiv, 718p. : ill., facsims., maps ; 25 cmISBN: - 9780130959911 (pbk.) :
- 013095991X
- 658.8 LOV
- HF5415.12.E85 L68 1999
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LOV (Browse shelf(Opens below)) | 1 | Available | 116002 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LOV (Browse shelf(Opens below)) | 1 | Available | 116003 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LOV (Browse shelf(Opens below)) | 1 | Available | 116004 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LOV (Browse shelf(Opens below)) | 1 | Available | 116037 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LOV (Browse shelf(Opens below)) | 1 | Available | 116038 |
Previous ed.: i.e 3rd ed. published as Services marketing /by Christopher Lovelock. London : Prentice-Hall International, 1996.
Includes bibliographical references and index.
Part 1. Understanding services -- Part 2. Understanding customers and managing relationships -- Part 3. Strategic issues in services marketing -- Part 4. Integrating marketing with other management functions
Revised for a European market within a global context, this text includes new chapters on: customer behaviour; complaint handling; managing customer-contact personnel; developing integrated service strategies.