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Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.].

Contributor(s): Material type: TextTextPublication details: London : Prentice Hall, 1995.Description: xvi, 296p. : ill., forms ; 24cmISBN:
  • 9780131509702 (pbk) :
  • 0131509705
Subject(s): DDC classification:
  • 658.8 CAR
Summary: Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 CAR (Browse shelf(Opens below)) 1 Available 107635
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 CAR (Browse shelf(Opens below)) 1 Available 103898

Includes bibliographical references and index.

Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs.

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