Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.].
Material type: TextPublication details: London : Prentice Hall, 1995.Description: xvi, 296p. : ill., forms ; 24cmISBN:- 9780131509702 (pbk) :
- 0131509705
- 658.8 CAR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CAR (Browse shelf(Opens below)) | 1 | Available | 107635 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CAR (Browse shelf(Opens below)) | 1 | Available | 103898 |
Includes bibliographical references and index.
Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs.