International marketing strategy / Frank Bradley.
Material type: TextPublication details: London : Prentice Hall, 1995.Edition: 2nd edDescription: xxvii,650pISBN:- 9780131495272 (pbk) :
- 0131495275
- 658.848 BRA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 BRA (Browse shelf(Opens below)) | 1 | Available | 103804 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 BRA (Browse shelf(Opens below)) | 1 | Available | 103806 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 BRA (Browse shelf(Opens below)) | 1 | Available | 103807 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 BRA (Browse shelf(Opens below)) | 1 | Available | 103808 |
Previous ed.: 1991.
Includes bibliographical references and indexes.
Part I The decision to internationalize: 1 International marketing in the firm -- 2 Theories of the firm in international markets -- 3 Internationalization of the firm -- 4 Stategic option for the firm in international markets -- Part II International marketing environment: 5 The socio-cultural environmant of the international marketing -- 6. Public policy environment of international marketing -- 7 Creating competitive advantage -- Part III How the firm enters international markets -- Gobel, regional and emerging markets -- 9 International markets and customers -- 10 Analysis of international competitors 11 Entering international markets -- 12 Exporting as strategy for international market entry -- 13 Competitive alliences to enter international markets -- 14 Entering international markets through foreign direct investment -- Part IV The international marketing programme: 15 the consumer products firm in international markets 16 The industrial products firm in international markets -- 17 The services firm in international markets -- Part V Implementing the international marketing programme -- 18 Managing international distribution channels -- 19 Selling and negotiating in international markets -- 20 Managing international marketing operations