Principles of direct and database marketing / Alan Tapp.

By:

Tapp, Alan

Contributor(s):

Financial Times Management

Material type: Text

TextPublication details: London : Pitman, 1998.Description: xiii, 369p. : ill., facsims. ; 25 cmISBN:

9780273627173 (pbk.) :
0273627171

Subject(s):

DDC classification:

658.84 TAP

Summary: This book contains many case studies and other examples to bring the subject of direct and database marketing to life. It is ideal for students wanting an academic and practical approach to direct marketing.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.84 TAP (Browse shelf(Opens below))	1	Available		112302

Published in association with Financial Times Management.

Includes bibliographical references and index.

This book contains many case studies and other examples to bring the subject of direct and database marketing to life. It is ideal for students wanting an academic and practical approach to direct marketing.