Cases in international marketing / Jean-Pierre Jeannet ... [et al.].

Contributor(s):

Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall ; London : Prentice-Hall International, 1995.Edition: 2nd edDescription: xv,461p. : ill., maps ; 24cmISBN:

9780130374745 (pbk) :
0130374741

Subject(s):

DDC classification:

658.848 JEA

Summary: Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 JEA (Browse shelf(Opens below))	1	Available		104019

Rev. ed. of: Cases in international marketing / Christopher Gale. c1986.

Includes bibliographical references.

Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.