Understanding marketing / Mark A. P. Davies.
Material type: TextPublication details: London : Prentice Hall, 1998.Description: viii, 392p., [2]p. of plates : ill., facsims. (some col.) ; 24 cmISBN:- 9780134904672 (pbk.) :
- 0134904672
- 658.8 DAV
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 DAV (Browse shelf(Opens below)) | 1 | Available | 114782 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 DAV (Browse shelf(Opens below)) | 1 | Available | 117712 |
Includes bibliographical references and index.
Understanding Marketing includes personal feedback questions interspersed throughout the text to reinforce and reassure the student of learning. Several case studies and worked examples are used throughout.