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Understanding marketing / Mark A. P. Davies.

By: Material type: TextTextPublication details: London : Prentice Hall, 1998.Description: viii, 392p., [2]p. of plates : ill., facsims. (some col.) ; 24 cmISBN:
  • 9780134904672 (pbk.) :
  • 0134904672
Subject(s): DDC classification:
  • 658.8 DAV
Summary: Understanding Marketing includes personal feedback questions interspersed throughout the text to reinforce and reassure the student of learning. Several case studies and worked examples are used throughout.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 DAV (Browse shelf(Opens below)) 1 Available 114782
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 DAV (Browse shelf(Opens below)) 1 Available 117712

Includes bibliographical references and index.

Understanding Marketing includes personal feedback questions interspersed throughout the text to reinforce and reassure the student of learning. Several case studies and worked examples are used throughout.

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