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Strategic marketing management. Jean-Jacques Lambin.

By: Material type: TextTextLanguage: English Original language: French Publication details: London : McGraw-Hill, 1996.Description: 720p. : ill. ; 25 cmISBN:
  • 9780077092276 (pbk.) :
  • 0077092279 (pbk. : alk. paper)
Uniform titles:
  • Marketing strate�gique. English
Subject(s): DDC classification:
  • 658.802 LAM
Contents:
Part 1.The changing role of marketing -- 1.The role of marketing in the firm and ina market economy -- 2.From marketing to market-driven management -- Par t2.Understanding buyer behaviour -- 3.Marketing and they buyer\'s motivation -- 4.The buyer\'s choice behaviour -- 5.Marketing research and information systems -- 6.The buyer\'s response behaviour -- Part 3.Marketing strategy development -- 7.Needs analysis through market segmentation -- 8.Marketing attractiveness analysis -- 9.Competitiveness analysis -- 10.Formulating a marketing strategy -- 11.The strategic marketing plan -- Part 4.Strategic marketing in action -- 12.New product design -- 13.Distribution channel decisions -- 14.Strategic pricing decisions -- 15.Strategic communication decisions -- Part 5.Case studies -- 16.Case studies in strategic marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LAM (Browse shelf(Opens below)) 1 Available 127970
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LAM (Browse shelf(Opens below)) 1 Available 113849
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LAM (Browse shelf(Opens below)) 1 Available 113851
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LAM (Browse shelf(Opens below)) 1 Available 113850
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LAM (Browse shelf(Opens below)) 1 Available 113867
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LAM (Browse shelf(Opens below)) 1 Available 113852
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LAM (Browse shelf(Opens below)) 1 Available 114790
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LAM (Browse shelf(Opens below)) 31 Available 00210916

Includes bibliographical references and index.

Part 1.The changing role of marketing -- 1.The role of marketing in the firm and ina market economy -- 2.From marketing to market-driven management -- Par t2.Understanding buyer behaviour -- 3.Marketing and they buyer\'s motivation -- 4.The buyer\'s choice behaviour -- 5.Marketing research and information systems -- 6.The buyer\'s response behaviour -- Part 3.Marketing strategy development -- 7.Needs analysis through market segmentation -- 8.Marketing attractiveness analysis -- 9.Competitiveness analysis -- 10.Formulating a marketing strategy -- 11.The strategic marketing plan -- Part 4.Strategic marketing in action -- 12.New product design -- 13.Distribution channel decisions -- 14.Strategic pricing decisions -- 15.Strategic communication decisions -- Part 5.Case studies -- 16.Case studies in strategic marketing.

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