Cases in marketing / edited by Hanne Hartvig-Larsen.
Material type: TextSeries: European management series | European management seriesPublication details: London : SAGE, 1997.Description: 208pISBN:- 9780761955696 (hbk.) :
- 9780761955702 (pbk.) :
- 380.1 21
- HF5415.12.E85 C37 1997
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available | ||||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LAR (Browse shelf(Opens below)) | 1 | Available | 114985 |
Includes bibliographical references.
These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.