The brand gap / Marty Neumeier.

By:

Neumeier, Marty

Contributor(s):

American Institute of Graphic Arts

Material type: Text

TextPublication details: Indianapolis, Ind. : New Riders ; London : Pearson Education [distributor], 2003.Description: 172 p. ; 22 cmISBN:

9780735713307 (pbk.) :
0735713308(pbk.)

Subject(s):

DDC classification:

658.827 NEU

LOC classification:

HD69.B7

Summary: This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 NEU (Browse shelf(Opens below))	1	Available		123597

The title proper, other title information, and statement of reponsibility spread into four pages.

"AIGA"--Cover.

Includes index.

This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.