Principles of services marketing / Adrian Palmer.
Material type: TextPublication details: London : McGraw-Hill, 2001.Edition: 3rd edDescription: 536p. : ill. ; 25 cmISBN:- 9780077097486 (pbk.) :
- 0077097483 (pbk.)
- 658.8 PAL
- HF5415.13 .P3242 2001
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 122519 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 121278 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 122520 |
Previous ed.: 1998.
Includes bibliographical references and index.
Chapter 1.what is services marketing? -- Chapter 2.the service offer -- Chapter 3.the service encounter -- Chapter 4.services buying processes -- Chapter 5.relationship marketing and customer loyalty -- Chapter 6.managing knowledge -- Chapter 7.service positioning and targeting Chapter 8.service quality -- Chapter 9.making services accessible to consumers -- Chapter 10.the pricing of services -- Chapter 11.promoting services -- Chapter 12.internal marketing -- Chapter 13.managing capacity -- Chapter 14.managing the marketing effort -- Chapter 15.international marketing of services -- Chapter 16.integrative case study - circular distributors marketing services
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.