Results
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Building strong brands / David A. Aaker. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Free, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 AAK, ...
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Principles and practice of marketing / David Jobber. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : McGraw-Hill, [1995]
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 JOB, ...
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Strategic marketing management. Jean-Jacques Lambin. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Original language: French
Publication details: London : McGraw-Hill, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (8)Location, call number: Athlone General Lending 658.802 LAM, ...
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Cases in international marketing / Jean-Pierre Jeannet ... [et al.]. by
Edition: 2nd ed.
Material type: Text
Publication details: Englewood Cliffs, N.J. : London : Prentice Hall ; Prentice-Hall International, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 JEA.
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International marketing strategy / Frank Bradley. by
Edition: 2nd ed.
Material type: Text
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 BRA, ...
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Principles of global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text
Publication details: Upper Saddle River, N.J. : London : Prentice-Hall International ; Prentice-Hall International (UK), c1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 KEE. Not available: TUS: Midlands, Main Library: Checked out (1).
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Principles of marketing / Frances Brassington, Stephen Pettitt. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Pitman, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 BRA.
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Marketing : principles and practice / Dennis Adcock ... [et al.]. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 ADC, ...
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Cases in marketing management / edited by Ross Brennan. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 BREN, ...
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Purchasing principles and management / Peter Baily ... [et al.]. by
Edition: 8th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.72 BAI, ...
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Principles of direct and database marketing / Alan Tapp. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 TAP.
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Retail management / Roger Cox, Paul Brittain. by Series: Frameworks | Frameworks
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Financial Times, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.87 COX, ...
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International marketing / L.S. Walsh. by Series: Frameworks
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Financial Times Management, [2001]
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 WAL, ...
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Services marketing / Helen Woodruffe. by Series: M & E
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WOO.
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Marketing : a case study approach / D. R. Stokes. by
Edition: [2nd ed.].
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Letts Educational, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 STO, ...
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Marketing communications : principles and practice / Philip J. Kitchen. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : International Thomson Business, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KIT.
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International marketing strategy : analysis, development and implementation. by
Edition: 2nd ed. / Isobel Doole and Robin Lowe.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : International Thomson Business, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 DOO.
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Contemporary marketing research / Carl McDaniel, Roger Gates. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 MCD.
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International marketing strategy / Frank Bradley. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Pearson Education, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.848 BRA, ...
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 SCH.
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The brand gap / Marty Neumeier. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 NEU.
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Understanding marketing / Mark A. P. Davies. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 DAV, ...
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Principles of services marketing / Adrian Palmer. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 PAL, ...
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