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Building strong brands / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Free, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 AAK, ...
Readings in strategic marketing / [edited by] Barton A. Weitz, Robin Wensley. by Series: The Dryden Press series in marketing
Material type: Text Text
Publication details: Dryden, c1988
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.802 WEI, ...
Marketing management / Geoff Lancaster, Lester Massingham. by
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 LAN.
Principles and practice of marketing / David Jobber. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, [1995]
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 JOB, ...
Marketing research. Peter M. Chisnall. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 CHI, ...
Strategic marketing management. Jean-Jacques Lambin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English Original language: French
Publication details: London : McGraw-Hill, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (8)Location, call number: Athlone General Lending 658.802 LAM, ...
Marketing management / Philip Kotler. by Series: The Prentice Hall international series in marketing | Prentice Hall international editions | Prentice Hall International series in marketing
Edition: Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2000
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 KOT, ...
Cases in international marketing / Jean-Pierre Jeannet ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : London : Prentice Hall ; Prentice-Hall International, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 JEA.
Services marketing : a European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis. by
Edition: [New ed.] / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall Europe, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8 LOV, ...
Services marketing : a strategic approach / Karen P. Gonçalves. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 GON.
International marketing strategy / Frank Bradley. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 BRA, ...
Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.]. by
Material type: Text Text
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 CAR, ...
International marketing : a cultural approach / Jean-Claude Usunier. by
Material type: Text Text
Publication details: New York ; London : Prentice Hall, 1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 USU.
European casebook on principles of marketing / edited by Jim Saker and Gareth Smith. by Series: The European casebook series on management | European casebook series in management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1997
Other title:
  • Principles of marketing
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80094 SAK, ...
Marketing for nonprofit organizations / Philip Kotler and Alan Andreasen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hemel Hempstead : Prentice Hall, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 KOT, ...
Marketing / Joel R. Evans, Barry Berman. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 EVA.
Marketing : an introduction / Philip Kotler, Gary Armstrong. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall International, c1997
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 KOT, ...
The essence of international marketing / Stanley J. Paliwoda. by Series: Essence of management series
Material type: Text Text
Publication details: New York ; London : Prentice Hall, 1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 PAL.
International marketing strategy. Frank Bradley. by
Material type: Text Text
Publication details: Prentice Hall International, 1991
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 BRA, ...
Marketing channels / Louis W. Stern, Adel I. El-Ansary. by Series: The Prentice-Hall series in marketing | The Prentice-Hall series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 STE.
Principles of global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text Text
Publication details: Upper Saddle River, N.J. : London : Prentice-Hall International ; Prentice-Hall International (UK), c1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 KEE. Not available: TUS: Midlands, Main Library: Checked out (1).
Global marketing management / Quelch and Bartlett. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Addison-Wesley, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 QUE.
Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Addison-Wesley, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8342 EVA, ...
Environmental marketing management : meeting the green challenge / Ken Peattie. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 333.70688 PEA.
Principles of marketing / Frances Brassington, Stephen Pettitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 BRA.
Marketing : principles and practice / Dennis Adcock ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 ADC, ...
Cases in marketing management / edited by Ross Brennan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 BREN, ...
Purchasing principles and management / Peter Baily ... [et al.]. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.72 BAI, ...
Essentials of marketing research / Tony Proctor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 PRO.
Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 380.10285 OCO.
Principles of direct and database marketing / Alan Tapp. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 TAP.
Retail management / Roger Cox, Paul Brittain. by Series: Frameworks | Frameworks
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Financial Times, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.87 COX, ...
Marketing strategy and management. Michael J. Baker. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Macmillan, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 BAK, ...
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. by
Material type: Text Text
Publication details: Basingstoke : Macmillan, 1994
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80094 BRO, ... Not available: TUS: Midlands, Main Library: Checked out (1).
Representing consumers : voices, views and visions / edited by Barbara B. Stern. by Series: Routledge interpretive market research series | Routledge interpretive market research series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 381.3 STE.
Strategic market management / David A. Aaker. by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; Chichester : Wiley, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 AAK, ...
Strategic market management. David A. Aaker. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Wiley, c1992
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 AAK, ...
The marketing plan / William A. Cohen. by
Material type: Text Text
Publication details: New York ; Chichester : Wiley, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 COH.
Marketing research project manual. Glen R. Jarboe. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 JAR.
The new marketing / Richard Brookes. by
Material type: Text Text
Publication details: Aldershot : Gower, 1989, c1988
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 BRO.
International marketing / L.S. Walsh. by Series: Frameworks
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Financial Times Management, [2001]
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 WAL, ...
Services marketing / Helen Woodruffe. by Series: M & E
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WOO.
Marketing for the small business in Ireland / Bill Clarke. by
Material type: Text Text
Publication details: Dublin : Gill and Macmillan, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 CLA, ...
The challenge of strategic management / David Faulkner and Gerry Johnson. by Series: The Cranfield Management research series | The Cranfield Management Research series
Material type: Text Text
Publication details: London : Kogan Page [with] Cranfield School of Management, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4012 FAU.
Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 1998
Other title:
  • Role of marketing in today's profit-driven organization
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DOY.
Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by Series: The marketing series. Professional development | Marketing series (London, England). Professional development
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD.
Cases in marketing / edited by Hanne Hartvig-Larsen. by Series: European management series | European management series
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 LAR, ...
Marketing : a case study approach / D. R. Stokes. by
Edition: [2nd ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Letts Educational, 1997
Other title:
  • Discovering marketing
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 STO, ...
Business research methods : strategies, techniques and sources / edited by Teresa Brannick, William K. Roche. by Series: Irish studies in management | Irish studies in management
Material type: Text Text
Publication details: Dublin : Oak Tree Press, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.0072 BRA, ...
Marketing communications in Ireland / edited by Tony Meenaghan and Paul O'Sullivan. by Series: Irish studies in management
Material type: Text Text
Publication details: Dublin : Oak Tree Press in asociation with Graduate School of Business, University College Dublin, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.809415 MEE, ...
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