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Strategic market management. David A. Aaker.

By: Material type: TextTextPublication details: Wiley, c1992.Edition: 3rd edDescription: xvi,394pISBN:
  • 9780471532538 (pbk) :
  • 0471532533
Subject(s): DDC classification:
  • 658.8 AAK
Summary: Designed for courses in marketing strategy or policy, this textbook explains how to conduct a marketing analysis, how to make strategic investment decisions and how to determine and develop sustainable competitive advantages.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 00211433
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 123841

Includes bibliographical references and index.

Designed for courses in marketing strategy or policy, this textbook explains how to conduct a marketing analysis, how to make strategic investment decisions and how to determine and develop sustainable competitive advantages.

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