Strategic market management. David A. Aaker.
Material type: TextPublication details: Wiley, c1992.Edition: 3rd edDescription: xvi,394pISBN:- 9780471532538 (pbk) :
- 0471532533
- 658.8 AAK
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 00211433 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 123841 |
Includes bibliographical references and index.
Designed for courses in marketing strategy or policy, this textbook explains how to conduct a marketing analysis, how to make strategic investment decisions and how to determine and develop sustainable competitive advantages.