Marketing : an introduction / Philip Kotler, Gary Armstrong.

By:

Kotler, Philip

Contributor(s):

Armstrong, Gary

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall International, c1997.Edition: 4th edDescription: various pagings : ill. (chiefly col.), col. facsims., col. maps ; 26 cmISBN:

9780132631204 (pbk.) :
0132631202 (pbk)

Subject(s):

DDC classification:

658.8 KOT

Summary: Now in its 4th edition this textbook on marketing reflects the state of the art in theory and practice. It explores major new trends and provides lots of practical examples of marketing in action.

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 KOT (Browse shelf(Opens below))	1	Available		113892
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 KOT (Browse shelf(Opens below))	1	Available		114953

Previous ed.: 1993.

"International edition".

Includes bibliographical references and index.

Now in its 4th edition this textbook on marketing reflects the state of the art in theory and practice. It explores major new trends and provides lots of practical examples of marketing in action.