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International marketing strategy. Frank Bradley.

By: Material type: TextTextPublication details: Prentice Hall International, 1991.Description: 1 vISBN:
  • 9780133178920 (pbk) :
  • 0133178927
Subject(s): DDC classification:
  • 658.848 BRA
LOC classification:
  • HF1009.5
Summary: International marketing strategies are examined, from analysis of political, social, business and competitive environments, to the development of strategies to enter international markets. The author assesses how to select international markets and customers, and how to develop products.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 BRA (Browse shelf(Opens below)) 1 Available 00210914
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 BRA (Browse shelf(Opens below)) 1 Available 025508
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 BRA (Browse shelf(Opens below)) 1 Available 025510
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 BRA (Browse shelf(Opens below)) 1 Available 025511

Includes bibliographical references and indexes.

International marketing strategies are examined, from analysis of political, social, business and competitive environments, to the development of strategies to enter international markets. The author assesses how to select international markets and customers, and how to develop products.

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