International marketing strategy. Frank Bradley.
Material type: TextPublication details: Prentice Hall International, 1991.Description: 1 vISBN:- 9780133178920 (pbk) :
- 0133178927
- 658.848 BRA
- HF1009.5
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 BRA (Browse shelf(Opens below)) | 1 | Available | 00210914 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 BRA (Browse shelf(Opens below)) | 1 | Available | 025508 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 BRA (Browse shelf(Opens below)) | 1 | Available | 025510 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 BRA (Browse shelf(Opens below)) | 1 | Available | 025511 |
Includes bibliographical references and indexes.
International marketing strategies are examined, from analysis of political, social, business and competitive environments, to the development of strategies to enter international markets. The author assesses how to select international markets and customers, and how to develop products.