Marketing / Joel R. Evans, Barry Berman.

By:

Evans, Joel R

Contributor(s):

Berman, Barry

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1997.Edition: 7th edDescription: 1 v. (various pagings) : col. ill., col. facsims., col. maps ; 28 cmISBN:

9780132613552 (pbk.) :
0132613557 (Internationaledition)

Subject(s):

DDC classification:

658.8 EVA

Summary: Now in its 7th edition, this textbook on marketing looks at the latest developments in the subject including the use of computer software. Also available are accompanying videos, a video manual, lecture notes and computer exercises.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 EVA (Browse shelf(Opens below))	1	Available		110573

Previous ed.: 1994.

Includes bibliographical references and index.

Now in its 7th edition, this textbook on marketing looks at the latest developments in the subject including the use of computer software. Also available are accompanying videos, a video manual, lecture notes and computer exercises.