Global marketing management / Quelch and Bartlett.

By:

Quelch, John A

Contributor(s):

Bartlett, Christopher A, 1943-
Quelch, John A

Material type: Text

TextPublication details: Harlow : Addison-Wesley, 1998.Edition: 4th edDescription: 720pISBN:

9780201350623 (pbk.) :
0201350629 (pbk.)

Subject(s):

Export marketing -- Management -- Case studies
Export marketing -- Management
Export marketing
Business and Management
Sales & marketing management
International business
Sales & marketing

DDC classification:

658.848 QUE

Summary: Global Marketing Management provides a concise set of cases examining business development, business government relations, and other issues that help students translate theoretical concepts into practice.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 QUE (Browse shelf(Opens below))	1	Available		124280

Includes bibliographical references.

Global Marketing Management provides a concise set of cases examining business development, business government relations, and other issues that help students translate theoretical concepts into practice.

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