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Marketing strategy and management. Michael J. Baker.

By: Material type: TextTextPublication details: Macmillan, 1992.Edition: 2nd edDescription: xxv,560pISBN:
  • 9780333576434 (cased) :
  • 9780333576441 (pbk) :
  • 0333576446 (pbk.)
Subject(s): DDC classification:
  • 658.8 BAK
Summary: For the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working knowledge of the subject. The book has been revised and updated to reflect recent changes and developments with more use of case study material.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 BAK (Browse shelf(Opens below)) 1 Available 106886
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 BAK (Browse shelf(Opens below)) 1 Available 106887
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 BAK (Browse shelf(Opens below)) 1 Available 106888
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 BAK (Browse shelf(Opens below)) 1 Available 106889

For the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working knowledge of the subject. The book has been revised and updated to reflect recent changes and developments with more use of case study material.

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