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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald.

By: Contributor(s): Material type: TextTextPublication details: Basingstoke : Macmillan, 1994.Description: xi,370pISBN:
  • 9780333613504 (cased) :
  • 9780333613511 (pbk) :
  • 0333613511 (pbk.)
Subject(s): DDC classification:
  • 658.80094 BRO
Contents:
1.Competitive marketing strategy: concepts and application -- 2.Low cost, high differentiationi strategies -- 3.Low cost, low differentiation strategies -- 4.Strategies for positioning as a major force in the market -- 5.Growth strategies for the niche competitor -- 6.Competitive marketing strategy experience -- 7.Use of case studies to enhance experience.
Summary: This is a study of the competitive positions of companies, showing how those positions can be changed through successfully applying the concepts of marketing strategy. It identifies strategic issues attached to a range of competitive situations in case studies of over 20 European firms.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.80094 BRO (Browse shelf(Opens below)) 1 Checked out 18/01/2023 00210911
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.80094 BRO (Browse shelf(Opens below)) 1 Available 215115
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.80094 BRO (Browse shelf(Opens below)) 1 Available 114787

Includes bibliographical references (p. 349-357) and index.

1.Competitive marketing strategy: concepts and application -- 2.Low cost, high differentiationi strategies -- 3.Low cost, low differentiation strategies -- 4.Strategies for positioning as a major force in the market -- 5.Growth strategies for the niche competitor -- 6.Competitive marketing strategy experience -- 7.Use of case studies to enhance experience.

This is a study of the competitive positions of companies, showing how those positions can be changed through successfully applying the concepts of marketing strategy. It identifies strategic issues attached to a range of competitive situations in case studies of over 20 European firms.

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