Your search returned 97 results.

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		Building strong brands / David A. Aaker. by Aaker, David A. (David Allen), 1938- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Free, 2002 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 AAK, ... Place hold Place recall Add to cart (remove)
		Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan. by Jones, Geoffrey, 1952- Morgan, Nicholas J Jones, Geoffrey Morgan, Nicholas, 1955- Series: Comparative and international business. Modern histories series Material type: Text Publication details: London : Routledge, 1994 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 664.00688 JON, ... Place hold Place recall Add to cart (remove)
		Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H. B. McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Series: Marketing series (London, England) Material type: Text Publication details: Butterworth Heinemann, 1992 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 DEC. Place hold Place recall Add to cart (remove)
		Marks of excellence : the function and variety of trademarks / Per Mollerup. by Mollerup, Per Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Phaidon, 1997 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 602.75 MOL. Place hold Place recall Add to cart (remove)
		Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler. by Wheeler, Alina Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 WHE. Place hold Place recall Add to cart (remove)
		The brand gap / Marty Neumeier. by Neumeier, Marty American Institute of Graphic Arts Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 NEU. Place hold Place recall Add to cart (remove)
		No logo : no space, no choice, no jobs / Naomi Klein. by Klein, Naomi, 1970- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Flamingo, 2001 Availability: Items available for loan: TUS: Midlands, Main Library (7)Location, call number: Athlone General Lending 658.827 KLE, ... Place hold Place recall Add to cart (remove)
		The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman. by Meyers, Herbert M Gerstman, Richard Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2005 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.823 MEY. Place hold Place recall Add to cart (remove)
		Brands : the logos of the global economy / Celia Lury. by Lury, Celia Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2004 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 LUR, ... Place hold Place recall Add to cart (remove)
		Beyond logos : new definitions of corporate identity / Clare Dowdy. by Dowdy, Clare Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Mies ; Hove : RotoVision, [2003] Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745.2 DOW. Place hold Place recall Add to cart (remove)
		Total branding by design : how to make your brand's packaging more effective / Paul Southgate. by Southgate, Paul Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 1995 Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.827 SOU, ... Place hold Place recall Add to cart (remove)
		The business of brands / by Jon Miller & David Muir. by Miller, Jon, 1971- Muir, David, 1971- ProQuest (Firm) Material type: Text; Format: print available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 MIL, ... Place hold Place recall Add to cart (remove)
		Identity solutions : how to create effective brands with letterheads, logos and business cards / Cheryl Cullen & Amy Schell. by Cullen, Cheryl Dangel Schell, Amy Schell, Amy, 1979- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio. : Newton Abbot : How Design ; David & Charles [distributor], 2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 CUL. Place hold Place recall Add to cart (remove)
		From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by De Chernatony, L. (Leslie) Chartered Institute of Marketing Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 2001 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ... Place hold Place recall Add to cart (remove)
		Brand new brand thinking [electronic resource] : brought to life by 11 experts who do / editors, Merry Baskin and Mark Earls. by Baskin, Merry Earls, Mark Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page 2002Copyright date: ?2012 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 BAS. Place hold Place recall Add to cart (remove)
		British design 2004-2005 : branding and graphic design, packaging design, new media design, interior, retail and event design, product design. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Enfield : BIS ; Airlift [distributor], c2004 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 741.60941 BRI. Place hold Place recall Add to cart (remove)
		Corporate reputations : strategies for developing the corporate brand / Grahame R. Dowling. by Dowling, Grahame R. (Grahame Robert) Material type: Text Publication details: London : Kogan Page, 1994 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.285 DOW. Place hold Place recall Add to cart (remove)
		Brand leadership / David A. Aaker, Erich Joachimsthaler. by Aaker, David A. (David Allen), 1938- Joachimsthaler, Erich, 1956- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Free, 2002 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 AAK. Place hold Place recall Add to cart (remove)
		How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 HOL, ... Place hold Place recall Add to cart (remove)
		Wally Olins on brand. by Olins, Wally, 1930-2014 Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2004 Other title: Brand Availability: Not available: TUS: Midlands, Main Library: In transit (1). Place hold Place recall Add to cart (remove)
		Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Keller, Kevin Lane, 1956-. Strategic brand management Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson Education, c2003 Other title: Lessons from the world\'s strongest brands Availability: Not available: TUS: Midlands, Main Library: In transit (1). Place hold Place recall Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 KEL. Place hold Place recall Add to cart (remove)
		The brand gym : a programme of six workouts to boost brand and business performance / David Taylor. by Taylor, David Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, 2002 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 TAY. Place hold Place recall Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Elsevier Butterworth-Heinemann, 2003 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ... Place hold Place recall Add to cart (remove)
		No cover image available The book of Irish food and drink brands/ Bord Bía. by Bord Bía. Irish Food Board Material type: Text; Format: print Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.87. Place hold Place recall Add to cart (remove)
		Brand alchemy : developing successful brands from the inside out / by Susanna Mitterer and Nick Brice ; edited by Francis Pearce. by Mitterer, Susanna Brice, Nick Pearce, Francis Material type: Text; Format: print ; Literary form: Not fiction Publication details: Blackrock, Co. Dublin : Blackhall Publishing, 2007 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 MIT. Place hold Place recall Add to cart (remove)
		No cover image available No logo [DVD] : brands, globalization, resistance. by Jhally, Sut Klein, Naomi Alper, Loretta Klein, Naomi. No logo Media Education Foundation Material type: Text; Format: print Publication details: Northhampton, MA : Media Education Foundation, c2003 Other title: Brands, globalization, resistance Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone DVD DVD 69. Place hold Place recall Add to cart (remove)
		Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 KEL, ... Place hold Place recall Add to cart (remove)
		The 22 immutable laws of branding / Al Ries and Laura Ries. by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : [Profile], [2004] Other title: Twenty-two immutable laws of branding Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 RIE, ... Place hold Place recall Add to cart (remove)
		No cover image available Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker. by LePla, F. Joseph, 1955- Parker, Lynn M, 1956- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Westport, Conn. : Quorum, 1999 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray. by Murray, Brian H, 1968- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Advergaming developer's guide [electronic resource] : using Macromedia Flash MX 2004 and Director MX / Rod Afshar, Duke Banerjee, Clifford Jones. by Afshar, Rod, 1984- Banerjee, Duke, 1979- Jones, Clifford, 1982- ProQuest (Firm) Series: Game development series (Charles River Media (Firm)) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hingham, Mass. : Charles River Media, 2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong. by Post, Karen ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM, c2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by Ford, Kevin ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by Taylor, David, 1964- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004 Other title: Brandstretch Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater. by Jones, John Philip Slater, Jan ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. by Martin, Dick, 1946- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Simmons, John, 1948- Ahmad, Sameena ProQuest (Firm) Series: Economist series Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Profile Books, 2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available How to measure and manage your corporate reputation [electronic resource] / Terry Hannington. by Hannington, Terry ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Aldershot, England ; Burlington, VT : Gower, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone Online eBook, ... Place recall Add to cart (remove)
		No cover image available Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles. by Rutherford, David Knowles, Jonathan Institute of Communication Agencies ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Waterloo, Ont. : Wilfrid Laurier University Press, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. by Rothacher, Albrecht ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hackensack, New Jersey : World Scientific Pub., c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout. by Trout, Jack ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 Lannon, Judie Baskin, Merry ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Cadbury's purple reign [electronic resource] : the story behind chocolate's best-loved brand / John Bradley. by Bradley, John ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang. by Wang, Jing, 1950- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cambridge, Mass. : Harvard University Press, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by Miletsky, Jason I Smith, Genevieve ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, Mass. ; London : Course Learning, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. by Fisher-Buttinger, Claudia Vallaster, Christine, 1971- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Inside her pretty little head [electronic resource] : a new theory of female motivation and what it means for marketing / Jane Cunningham and Philippa Roberts. by Cunningham, Jane, 1969- Roberts, Philippa, 1966- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Cyan, 2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by Aaker, David A ProQuest (Firm) Series: Jossey-Bass business & management series Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: San Francisco, Calif. : Jossey-Bass, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. by Taylor, David, 1964- Nichols, David, 1967- ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, U.K. : Wiley, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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Your search returned 97 results.