Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
Material type: TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.Description: viii, 158 p. : illSubject(s): Genre/Form: DDC classification:- 658.8/27 22
- HD69.B7 F67 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.