gogo

Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.Description: viii, 158 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 F67 2005
Online resources:
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Powered by Koha