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The brand gym : a programme of six workouts to boost brand and business performance / David Taylor.

By: Material type: TextTextPublication details: Chichester : Wiley, 2002.Description: 288 pISBN:
  • 9780470847107 (pbk.) :
  • 0470847107
Subject(s): DDC classification:
  • 658.827 TAY
LOC classification:
  • HD69.B7
Incomplete contents:
PART I: Brand--led business. 1. Brand actions speak louder than words. PART II: Brand foundations. 2. Workout One: Get real. 3. Workout Two: Search for true insight. PART III: Brand strategy. 4. Workout Three: Do fewer things, better. 5. Workout Four: Bring your vision to life. 6. Workout Five: Keep the brand on track. PART IV: Brand action. 7. Workout Six: Think different and do different. 8. Workout Seven: Stretch your muscles. 9. Workout Eight: Rally the troops. PART V: Brand stamina. 10. Stay in shape, keep the faith. Appendix 1: Brand Gym sound bites. References.
Summary: Using the attributes from real managers and directors who have built successful brands, this text offers a practical program of 'workouts' that analyze the fundamental reasons behind the success of brands across a range of business areas.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.827 TAY (Browse shelf(Opens below)) 1 Available 201521

Spine title: The brandgym.

Includes bibliographical references (p. [193]-194) and index.

PART I: Brand--led business. 1. Brand actions speak louder than words. PART II: Brand foundations. 2. Workout One: Get real. 3. Workout Two: Search for true insight. PART III: Brand strategy. 4. Workout Three: Do fewer things, better. 5. Workout Four: Bring your vision to life. 6. Workout Five: Keep the brand on track. PART IV: Brand action. 7. Workout Six: Think different and do different. 8. Workout Seven: Stretch your muscles. 9. Workout Eight: Rally the troops. PART V: Brand stamina. 10. Stay in shape, keep the faith. Appendix 1: Brand Gym sound bites. References.

Using the attributes from real managers and directors who have built successful brands, this text offers a practical program of 'workouts' that analyze the fundamental reasons behind the success of brands across a range of business areas.

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