Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
Material type: TextPublication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004.Description: ix, 162 p. : illOther title:- Brandstretch [Spine title]
- 658.8/27 22
- HD69.B7 T393 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references (p. [151]-153) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.