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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Education, c2003.Description: 288 p. : ill. ; 24 cmISBN: - 9780131411333 (pbk.) :
- 0131411330 (pbk.)
- Lessons from the world\'s strongest brands
- Keller, Kevin Lane, 1956- Strategic brand management
- 658.827 KEL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 KEL (Browse shelf(Opens below)) | 1 | In transit from Selfcheck to TUS: Midlands, Main Library since 28/11/2019 | 128489 |
Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.
Includes bibliographical references.