Brand new brand thinking [electronic resource] : brought to life by 11 experts who do / editors, Merry Baskin and Mark Earls.
Material type: TextPublisher: London : Kogan Page 2002Copyright date: ?2012Description: 1 online resourceISBN:- 9780749447090 (ebook) :
- 658.827 21
- HF6161.B4
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 BAS (Browse shelf(Opens below)) | 1 | Available | 126452 |
This volume seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.
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