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Brand new brand thinking [electronic resource] : brought to life by 11 experts who do / editors, Merry Baskin and Mark Earls.

Contributor(s): Material type: TextTextPublisher: London : Kogan Page 2002Copyright date: ?2012Description: 1 online resourceISBN:
  • 9780749447090 (ebook) :
Subject(s): Genre/Form: Additional physical formats: Print version :: No titleDDC classification:
  • 658.827 21
LOC classification:
  • HF6161.B4
Summary: This volume seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.827 BAS (Browse shelf(Opens below)) 1 Available 126452

This volume seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.

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