Brand leadership / David A. Aaker, Erich Joachimsthaler.
Material type: TextPublication details: London : Free, 2002.Description: xii, 350 p. : ill., facsims. ; 24 cmISBN:- 9780743207676 (pbk.) :
- 0684839245
- 658.827 AAK
- HD69.B7
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 AAK (Browse shelf(Opens below)) | 1 | Available | 128002 |
Originally published: 2000.
Includes bibliographical references and index.
Management fads come and go, but branding is here to stay. This is a top to bottom guide to taking the lead in the battle of the brands, and keeping it, from the author of 'Building Strong Brands'.