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Brand alchemy : developing successful brands from the inside out / by Susanna Mitterer and Nick Brice ; edited by Francis Pearce.
Material type:
TextPublication details: Blackrock, Co. Dublin : Blackhall Publishing, 2007.Description: ix, 181 p. ; 24 cmISBN: - 9781842181157 (pbk.)
- 9781842181157
- 658.827 MIT
Contents:
1.Introduction -- 2.Hearts and minds -- 3.Values before strategy -- 4.Brand and culture -- 5.Engaging employees -- 6.Watch my LIPS. Leadership is influence, passion and strategy -- 7.Opening the tool box -- 8.Transition and transformation -- 9.Alignment and implementation.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 MIT (Browse shelf(Opens below)) | 1 | Available | 206421 |
Includes bibliographical references and index.
1.Introduction -- 2.Hearts and minds -- 3.Values before strategy -- 4.Brand and culture -- 5.Engaging employees -- 6.Watch my LIPS. Leadership is influence, passion and strategy -- 7.Opening the tool box -- 8.Transition and transformation -- 9.Alignment and implementation.