The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman.

By:

Meyers, Herbert M

Contributor(s):

Gerstman, Richard

Material type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2005.Description: xiv, 242 p. : ill. ; 25 cmISBN:

9781403906779 (hbk.) :
1403906777 (hbk.)

Subject(s):

DDC classification:

658.823 MEY

LOC classification:

HF5770

Summary: The retail market is in a revolution which is creating new opportunities, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers and others in relation to new opportunities for brands and products.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.823 MEY (Browse shelf(Opens below))	1	Available		123419

Includes index.

The retail market is in a revolution which is creating new opportunities, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers and others in relation to new opportunities for brands and products.