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The 22 immutable laws of branding / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextTextPublication details: London : [Profile], [2004]Description: viii, 179 p. ; 20 cmISBN:
  • 9781861976055 (pbk.) :
  • 9781861976055
Other title:
  • Twenty-two immutable laws of branding
Subject(s): DDC classification:
  • 658.827 RIE
Contents:
1.The law of expansion -- 2.The law of contraction -- 3.The law of publicity -- 4.The law of advertising -- 5.The law of the word -- 6.The law of credentials -- 7.The law of quality -- 8.The law of the category -- 9.The law of nature -- 10.The law of extensions -- 11.The law of the fellowship -- 12.The law of the generic -- 13.The law of the company -- 14.the law of subbrands -- 15.The law of siblings -- 16.The law of shpae -- 17.The law of borders -- 19.The law of consistency -- 20.The law of change -- 21.The law of mortality -- 22.The law of singularity.
Summary: This book is the definitive text on branding. The renowned marketing guru and bestselling author of the '22 Immutable Laws of Marketing' demonstrates how to build any product or service into a world-class brand.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.827 RIE (Browse shelf(Opens below)) 1 Available 215797
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.827 RIE (Browse shelf(Opens below)) 1 Available 215798

Originally published: New York: HarperCollins, 1998; London: HarperCollins Business, 1999.

Includes index.

1.The law of expansion -- 2.The law of contraction -- 3.The law of publicity -- 4.The law of advertising -- 5.The law of the word -- 6.The law of credentials -- 7.The law of quality -- 8.The law of the category -- 9.The law of nature -- 10.The law of extensions -- 11.The law of the fellowship -- 12.The law of the generic -- 13.The law of the company -- 14.the law of subbrands -- 15.The law of siblings -- 16.The law of shpae -- 17.The law of borders -- 19.The law of consistency -- 20.The law of change -- 21.The law of mortality -- 22.The law of singularity.

This book is the definitive text on branding. The renowned marketing guru and bestselling author of the '22 Immutable Laws of Marketing' demonstrates how to build any product or service into a world-class brand.

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