Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By:

Keller, Kevin Lane, 1956-

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxvii, 788 p. : ill., facsims. ; 25 cmISBN:

9780130411501 (hbk.) :
0130411507

Subject(s):

DDC classification:

658.827 KEL

LOC classification:

HD69.B7 K45 2003

Summary: Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 KEL (Browse shelf(Opens below))	1	Available		128488

Previous ed.: 1998.

Includes bibliographical references and index.

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.