Brands : the logos of the global economy / Celia Lury.
Material type:
TextPublication details: London : Routledge, 2004.Description: [vi], 198 p. ; 24 cmISBN: - 9780415251839 (pbk.) :
- 9780415251822 (hbk.) :
- 9780415251839
- 658.827 LUR
- HD69.B7 L87 2004
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 LUR (Browse shelf(Opens below)) | 1 | Available | 202075 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 LUR (Browse shelf(Opens below)) | 1 | Available | 123423 |
Includes bibliographical references (p. 177-189) and index.
1.Just do what? The brand as new media object -- 2.Marketing as a performance discipline and the emergence of the brand -- 3.The interface of the brand: complex objects, interactivity and partial solutions -- 4.Logos: from relations to relationshps, or, the face of the interface -- 5.The brand as a property form of relationality: or, trade mark as a way of fixing things -- 6.Interactivity: face-to-profile communication -- 7.The objectivity of the brand: interactivity and the limits of rationality.
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This is a wide ranging survey of the cultural processes of branding.