Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler.

By:

Wheeler, Alina

Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2003.Description: v, 229, C8 p. of plates : ill. (some col.) ; 29 cmISBN:

9780471213260 (hbk.) :
0471213268 :

Subject(s):

DDC classification:

658.827 WHE

LOC classification:

HD69.B7 W44 2003

Summary: From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 WHE (Browse shelf(Opens below))	1	Available		122717

Includes bibliographical references (p. 224-225) and index.

From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.