Wally Olins on brand.

By:

Olins, Wally, 1930-2014

Material type: Text

TextPublication details: London : Thames & Hudson, 2004.Description: 256 p. : ill., facsims. ; 23 cmISBN:

9780500285152 (pbk.) :
0500285152 (pbk.) :

Other title:

Brand

Subject(s):

DDC classification:

658.827 OLI
658.8\'27 22

LOC classification:

HD69.B7

Summary: Wally Olins draws on a lifetime's experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first and how it might be good news that branding is set to spread even further.

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 OLI (Browse shelf(Opens below))	1	In transit from Selfcheck to TUS: Midlands, Main Library since 28/11/2019		128137

Originally published: 2003.

On t.p. the R in title appears as the registered trademark symbol.

Formerly CIP. Uk

Includes bibliographical references (p. 251-252) and index.

Wally Olins draws on a lifetime's experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first and how it might be good news that branding is set to spread even further.