Beyond logos : new definitions of corporate identity / Clare Dowdy.
Material type: TextPublication details: Mies ; Hove : RotoVision, [2003]Description: 160 p. : ill. (chiefly col.), col. facsims., ports. (some col.) ; 30 cmISBN:- 9782880466978 (hbk.) :
- 2880466970
- 745.2 DOW
- NC997
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 745.2 DOW (Browse shelf(Opens below)) | 1 | Available | 123400 |
Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and an increasing need to distinguish products, this book identifies and deconstructs this new kind of corporate design.