Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker.
Material type: TextPublication details: Westport, Conn. : Quorum, 1999.Description: xiv, 299 p. : illSubject(s): Genre/Form: DDC classification:- 658.8/27 21
- HD69.B7 L47 1999
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references (p. [285]-287) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.