What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
Material type:
TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2003.Edition: 2nd edDescription: xxiii, 308 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/343 21
- HF5823 .J718 2003
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.