Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.
Material type:
TextPublication details: Hackensack, New Jersey : World Scientific Pub., c2004.Description: viii, 269 pSubject(s): - Brand name products -- Management -- Congresses
- Branding (Marketing) -- Congresses
- Corporate culture -- Congresses
- Corporate image -- Congresses
- Competition, International -- Congresses
- Organisatiecultuur
- Merken
- Internationale ondernemingen
- Corporate identity
- Comparative business cultures
- Global brands
- 658.827 22
- HD69.B7 C63 2004
- 85.08
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.