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Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1987
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 PRI, ...
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2000
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 FIS, ... Not available: TUS: Midlands, Main Library: In transit (1).
Consumer behavior and marketing action / Henry Assael. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1987
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 ASS.
International marketing management / Subhash C. Jain. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1987
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 JAI, ...
The economics of leisure and tourism / John Tribe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 790.069 TRI, ...
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 FIS, ...
Global marketing : an interactive approach / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] : Houghton Mifflin, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (9)Location, call number: Athlone General Lending 658.87 GIL, ...
Marketing : concepts and strategies / Sally Dibb ... [et al.]. by
Edition: 4th European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 DIB, ...
Cases in global marketing strategies. / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Houghton Mifflin, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.848 JEA, ...
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 CRA.
Consumer behavior and marketing action/ Henry Assael. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Boston: PWS-Kent Publishing Company, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 ASS.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1998
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.848 JEA, ...
Foodservice and restaurant marketing / Robert D. Reid. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : CBI Pub. Co., c1983
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 641.31 REI, ...
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Houghton Mifflin, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.848 JEA, ...
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by Series: McGraw-Hill higher education
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston ; London : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 ZEI.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. ; London : Addison-Wesley, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 LAU.
Case book to accompany E-commerce : business, technology, society, second edition / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Addison Wesley, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 LAU.
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : Allyn and Bacon, 1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KER.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Irwin McGraw-Hill, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 PET.
How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 HOL, ...
Services marketing : integrating customer focus across the firm. by
Edition: 4th ed. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.812 ZEI, ...
Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn. by Series: HBS Press Book ; 9270
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.802 FAL, ...
Harvard Business Review on marketing. by Series: Harvard Business Review paperback series
Material type: Text Text; Format: print
Publication details: Boston, MA. Harvard Business Review, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 HAR, ...
What is marketing? / Alvin J. Silk. by Series: What is ? series
Material type: Text Text; Format: print
Publication details: Boston: Harvard Business Press, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 SIL, ...
Ted Levitt on marketing. Theodore Levitt. by Series: Harvard business review paperback series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Pub., c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 LEV, ...
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.802 CRA, ...
Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 PAR.
Global marketing / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.84 GIL, ...
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 HAI.
Marketing : concepts and strategies. by
Edition: 5th European ed. / Sally Dibb ... [et al.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. ; Abingdon : Houghton Mifflin, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 DIB, ...
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Addison Wesley, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 LAU.
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Prentice Hall, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 SHI.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 6th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2011
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 KEE.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. by
Edition: 5th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 647.940688 KOT, ...
Marketing management. by
Edition: 14th ed., Global ed. / Philip Kotler, Kevin Lane Keller.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2012
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 KOT, ...
Services marketing : people, technology, strategy. by
Edition: 7th ed., Global ed. / Christopher Lovelock, Jochen Wirtz.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2011
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.8 LOV, ...
Customer-centered telecommunications services marketing [electronic resource] / Karen G. Strouse. by Series: Artech House telecommunications library
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston : Artech House, c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Mastering technical sales : the sales engineer's handbook / John Care, Aron Bohlig. [electronic resource] by Series: Artech House technology management and professional development library
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Boston, MA : Artech House, [2002]Copyright date: ©2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Successful marketing strategy for high-tech firms [electronic resource] / Eric Viardot. by Series: Artech House professional development and technology management library
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. : Artech House, c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Product development [electronic resource] : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
MySpace for musicians [electronic resource] / Fran Vincent. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, MA : Thomson Course Technology, 2007
Other title:
  • Comprehensive guide to marketing your music online
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Mastering technical sales [electronic resource] : the sales engineer's handbook / John Care, Aron Bohlig. by Series: Artech House technology management and professional development library
Edition: 2nd. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, MA : Artech House, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Perspectives on marketing [electronic resource] / Jason I. Miletsky, Michael Hand. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. ; London : Course Technology, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. ; London : Course Learning, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
MySpace for musicians [electronic resource] : the comprehensive guide to marketing your music online / Fran Vincent. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, MA : Thomson Course Technology, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The overloaded liberal [electronic resource] : shopping, investing, parenting, and other daily dilemmas in an age of political activism / Fran Hawthorne. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston : Beacon Press, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The linked photographers' guide to online marketing and social media [electronic resource] / Lindsay Adler and Rosh Sillars. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. : Course Technology, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Perspectives on social media marketing [electronic resource] : the agency perspective/the brand perspective / Stephanie Agresta, B. Bonin Bough. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, MA : Course Technology, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media marketing / Trac L. Tuten, Michael R. Solomon. by
Edition: International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Massachusetts] : Pearson Education International, [2013]
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.872 TUT, ...
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. by Series: Hospitality, leisure, and tourism series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2009
Other title:
  • Marketing communications in tourism & hospitality
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 910.688 MCC.
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